In pursuit of the best natural deodorant: Schmidt’s, Tom’s or ZionHealth?

Looking for a natural deodorant that actually works? Natural often means ‘no aluminum’ which is great step towards a better health, however I was looking for more. On my checklist: nice scent + odor block, easy application and preferably no white stains on my shirt and as a bonus, decent price. Which brand was the closest?

I’ve tested for you 5 deodorants:

  1. Schmidt’s Bergamot & lime 

  2. Schmidt’s Pineapple & Coconut sensitive skin formula

  3. Tom’s of Maine Fresh apricot

  4. Zion Health Claydry deodorant original

  5. Zion Health Claydry deodorant eucalyptus mint

Schmidt’s Bergamot & lime

The first thing I look at are the ingredients. I always appreciate clean, non toxic and safe formula.
IngredientsMaranta  (arrowroot) Powder, Sodium Bicarbonate (baking soda), Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea butter), Caprylic/Capric Triglyceride (fractionated coconut oil), Euphorbia Cerifera (candelilla) Wax, Simmondsia Chinensis (jojoba) Seed Oil, Citrus Aurantium Bergamia (bergamot) Peel Oil, Citrus Aurantifolia (lime) Oil, Tocopherol (vitamin E; sunflower-derived)IMG_20180714_163108_633
The second thing in my ranking is the scent. Don’t you agree that’s pretty important when it comes to a deodorant? Well, at least in my case, if I ever tried unscented one, it did not work.
The natural scent of this deodorant is really pleasant. Very refreshing lime, perfect for the summer!
Odor block: It did block odor for all day, I was very impressed how long lasting it is.
Application: Here the things get actually worse… The stick feels dry and deodorant is hard to apply. I got chills during application, and after all my armpits felt ‘rough’, not soft for sure.
Price is pretty decent: 8.99$
Concerns: Unfortunately, after using a few times I developed red, itchy rash on my armpits and I had to stop using this formula. Maybe it was too much arrowroot and baking soda? Not sure, but I decided to give a try to sensitive version of Schmidt’s.
Summary: I’d recommend it for you if you do not have sensitive skin or… you do not shave your armpits! 😀 In terms of odor – it really does the job, however it is just to harsh for me.

Schmidt’s Pineapple & Coconut sensitive skin formula

This formula is suppose to be more delicate than regular one. Producer excluded baking soda and used magnesium hydroxide instead. It still has arrowroot though for more protection.
Ingredients: Magnesium Hydroxide, Cocos Nucifera (coconut) Oil, Maranta Arundinacea (arrowroot) Powder, Caprylic/Capric Triglyceride (fractionated coconut oil), Butyrospermum Parkii (shea butter), Euphorbia Cerifera (candelilla) Wax, Simmondsia Chinensis (jojoba) Seed Oil, Natural Fragrance, Tocopherol (vitamin E; sunflower-derived)
Scent: The scent is nice, kind of like pinacolada, however a little to sweet for me as for deodorant.
Odor block: The nice scent changed in contact with my skin pH after a few minutes of application, and sweet pineapple coconut turned into… some weird scent, that I could not handle. I was not even sweating yet, but I just got sensitive to that scent. After about 4 hours, I needed to wash my armpits and apply some other deodorant, because I was sweating a lot and smelled pretty bad. I just do not think it was my best choice of scent of this deodorant. It blocks odor for maybe 2h, however in contact with my skin, the scent was not what I expected.
Application: The stick feels better and smoother than lime & bergamot formula with baking soda, deodorant is easier to apply and armpits feel soft.
Concerns: Weird thing happened: I really used a little of the product and despite that it rolled somehow and left chunks (?) of the stick on my armpits. I really did not like that feeling (and the look), I would be ashamed if I was wearing tank top at the gym and that would happen to me…
Summary: I do not recommend this deodorant if you are looking for something blocking your natural odor. Maybe if I tried different scent it would have been better… but for now I am not going to, since I’ve tried 2 from this brand and none of them was even close to what I’ve been looking for. Also, this particular deodorant is not the cheapest: 10.99$.

Tom’s of Maine Fresh apricot

Tom’s brand advertise their deodorant as long lasting and odor blocking up to 24h. This really got me excited, so I could not wait to try it. Ingredients are clean, vegan and fresh apricot sounded fantastic.
Ingredients: Propylene glycol (vegetable derived), water, sodium stearate, organic aloe barbadensis leaf juice, glyceryl laurate, natural fragrance, humulus lupulus (hops)* cone extract, organic helianthus annuus (sunflower) seed oil, ascorbic acid, organic cymbopogon flexosus oil.
No baking soda, no arrowroot – seems delicate and safe, right?
Scent: The scent is very, very pretty. Very fresh and juicy.
Odor block: Similar to Schmidt’s sensitive formula, the nice apricot scent changed in contact with my skin pH to… not really fresh apricot. Unfortunately after about 2hrs I smelled really bad, I’d say worse than if I did not use deodorant! Truly. Not effective at all, I have no idea what happened!
Application: The stick feels very good, it is soft and feels like gel, I really liked it. No allergic reaction either. This is probably the only positive thing I can say about Tom’s deodorant.
Concerns: Not effective, smells weird in contact with my skin, just completely not what I am expecting from deodorant.
Summary: I’ve had my hopes high for this easy-applying deodorant in very decent price: 4.49$, however it is just not working for me, I won’t be buying again, I think it does not block odor, instead it actually makes you smell worse.

Zion Health Claydry deodorant (original scent)

Clay deodorant caught my attention since Clay is suppose to absorb odor and toxins, and ZionHealth deodorants are formulated with a special type of healing clay called Calcium Montmorillonite. Ingredients are clean, however after my rash (from baking soda in Schmidt’s, I suppose), I was a little  bit skeptical.  aviary-image-1533137835794
Ingredients: Maranta Arundinacea Root (Arrowroot) Powder, Cocos Nucifera (Coconut) Oil, Sodium Bicarbonate (Baking Soda), Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Capric/Caprylic Triglycerides, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Yuzu Fragrance, Hamamelis Virginiana (Witch Hazel) Extract, Rosmarinus Officinalis (Rosemary) Leaf Flavor, d-alpha Tocopherol (Vitamin E), Ionic Clay Minerals, Arnica Monatana (Arnica) Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Chamomilla Recutita (Matricaria (Chamomile)) Flower Extract, Carthamus Tinctorious (Safflower) Seed Oil, Camellia Sinesis (Green Tea) Leaf Extract.
Scent: The scent… oh my goodness! I love it, it is fresh, deodorant smells like oranges or… Fanta 😀 I cannot describe, but it is a really nice scent for a deodorant.
Odor block: It DOES the job! Guys, it really blocks odor for all day long. Yay! It is currently super hot in Texas and this deodorant, even if you sweat and feel kind of wet (it is not antiperspirant) you won’t smell bad at all. This is what I was looking for.
Application: The stick feels kind of between Schmidt’s sensitive & baking soda formula, which is not the softest, but still pretty easy to apply. Also, you need to apply very little of product, which is great, because it will last you for longer time.
Concerns: Hmm… no concerns, maybe just one – I might have applied too much at first, and I’ve got some white spots on my black shirt. It did not happen ever again though.
Summary: I was very impressed by this product, at first I did not believe clay in deodorant may actually change something, but it certainly did. This deodorant is my must have from now on. My husband loves it too!
I’ve tried cute travel size ClayDry in Eucalyptus mint scent and it works great for me as well. The only difference between original & eucalyptus mint is that the second one will give you kind of cooling sensation, so if you’re not a fan, stick to original one (or different available scents). To me cooling effect was actually a relief in hot day. Eucalyptus mint did not leave any white spots on my shirt. Ideal! And the price is only 7.99$!

Have you tried any of these brands? What is your experience?

If you’d like to try ZionHealth, I have 30% discount for you!

Use cleanbeauty30 at checkout 🙂

Disclaimer: I received Schmidt’s  and ZionHealth products for free for testing purposes. Tom’s of Maine I purchased on my own. All opinions are mine, 100% honest. I always recommend products that I love and that worked for me. If you have any questions, feel free to ask in the comment section bellow.

TRANSDERMA – organic vitamin skin care serums invented in Sweden, now available in the U.S.

I am excited to introduce skincare products that are all natural and effective. Transderma is using the most potent ingredients available on the market. They care about quality & performance while making safe cosmetics.  The product range is deliberately very limited – this is because the brand focuses on exceptionally pure, scientifically advanced vitamin skin care serums for women and men.

What is serum?

In general, serums are considered as more effective since they contain a high concentration of active ingredients, which distinct them from creams and lotions. They also feel more lightweight, offer you more targeted results as well as customization options. The last one is my recent favorite – Transderma serums mix great together!

5 serums – 5 different skin needs

The offer of the brand is limited – but it has its purpose. Transderma focuses on safe, pure formulations that help your skin to look amazing almost right away!

PRODUCTS

1.  Transderma C
VITAMIN SERUM, REJUVENATING – FIRMINGTransderma-C-1_ol-900-250x333.png

  • Revolutionary system for improved absorption of natural vitamin C
  • Helps boost collagen and elastin regeneration to give skin a firmer, smoother appearance
  • Protects against free radical and UV damage
  • Helps repair sun damaged skin

2. Transderma A
VITAMIN SERUM, SMOOTHING RETINOL – NIGHT SERUMTransderma-A-1_ol-900-250x333

  • Regenerative retinol and vitamin E night serum formulated for superior absorption
  • Helps stimulate skin cell renewal and exfoliation
  • Helps maintain the integrity of the skin
  • Reduces appearance of lines, wrinkles, and scars

3. Transderma R
RESVERATROL SERUM LUMINOUS EVEN TONE – EVEN OUTTransderma-R-1_ol-900-250x333

  • Reduces pigmentation for even-toned, spotless skin
  • Has a soothing effect on the skin
  • Revolutionary vitamin C base formulated for improved stability and absorption protects against free radical and UV damage while helping boost collagen and elastin generation

4. Transderma M
MOISTURIZING SERUM HYDRATING REPAIR – INTENSETransderma-M-1_ol-900-250x333.png

  • Restores moisture balance to dry, stressed, or mature skin
  • Repairs the skin’s protective lipid barrier
  • Improves skin’s smoothness and softness
  • Rejuvenates and soothes dull, rough, tired skin
  • Reduces the appearance of dryness and fine lines

5. Transderma O
OPTIMAL BOOSTER SERUM CELLULAR REVIVAL – ENERGIZINGTransderma-O-1_ol-sbca-ny-900-250x333.png

  • Energizes and helps regulate skin renewal and moisture balancing
  • Helps to normalizes the production and turnover of epidermal tissue
  • Promotes cellular longevity and vitality
  • Revitalizes, smooths, and firms skin
As  you can see, everyone will find product that suits their skin concern. My personal favorites so far are Transderma C – it makes my skin look smoother and protects it from UV. I use this one for the day under my makeup – which makes its application even easier. For the night I choose something more intense like Transderma M which restores my dry skin while I sleep. It feels a bit heavier/richer when applying, but my skin absorbs it after 30 seconds (yes, it is really dry), and I do not feel product heaviness anymore.

IMG_20180313_181658_552

Mix & Match 

What I love doing is mixing my serums together to achieve the best possible result. For example: during the day, when sun is strong I mix 1 drop of transderma R to even skin tone with 1 drop of energizing transderma O for moisture balance. It is really up to you and your skin needs, but isn’t it great that you can customize your own serum?
If that sounds good to you you should try Transderma Travel Size Set. This set will allow you to test each of the mini serums (3ml) and decide which ones you love the most. This is what I did before I started to use my full size products. What’s you favorite, natural serum? Would you give this one a try? Let me know in the comments section below.
Transderma_Travel-Size-Set_900x1200-250x333
Disclaimer: Products have been provided by Transderma, I am not affiliated with the brand in any way – opinion about serums is my own, honest opinion.

TOP 5 tips to make switch from toxic to natural makeup & skincare products easier

Is that even possible? Are these products as good as the ones I am using now? How will I find a good replacement product? What am I gonna do with a bunch of toxic cosmetics I still have in my bathroom? Why even bother? If these are the questions you’re asking yourself, I got a good news for you. I was there not that long time ago. And now, I completely switched to organic beauty and skincare products. How and why did I do this?

Why it is good to switch

First of all, I found many articles about harmful ingredients added to our body/hair/ skincare and makeup products. Some researches shown that many carcinogenic (cancer causing) ingredients are present in most known, popular drugstore and high-end brands (like chanel, dior, YSL). At first I was skeptical, but when I started analyzing I realized that if something is linked to cancer or being toxic it’s really not worth the risk and putting it on skin is just unjustified. Also there are many real testimonies from cancer fighters claiming that breast cancer is caused by toxic deodorants, skin cancer is caused by lotions, perfumes etc. I personally already have hormonal imbalance (thyroid disease), so endoctrine disruptors in cosmetics really are not what I’m looking for. I’m lucky now to live in the US where USDA certified cosmetics are truly safe and more available. If I get to chose – obviously I’d rather buy organic, certified and safe products.

Take it slow

You probably think that you’re used to some brands, they work for you and you are not sure where to start replacement. I suggest: take a deep breath, check the ingredients and do start to switch gradually. It doesn’t happen in one day. Also, some carcinogenic ingredients really have to be used in huge amounts to cause damage (of course I do not recommend to wait for it :D), the point is do not panic and do not throw away all your supplies right away. Start slow, but definitely DO IT.

How to start

  • You may want to download app like Think Dirty and scan your products barecodes to find out how toxic they are from 0 to 10. Over 7 – throw them right away, the rest you can finish before you’ll find a good replacement. Think Dirty app has its own base of products users recommend as a good replacement and the rate is usually not higher than 3 – so non toxic. Even though not all brands are in the data base yet, most of them you can find and eliminate dirty ones. However, there’s a trick! Not all of the brands are associated with the app that means some of them do not have control of what ingredients are put into think dirty app – for example, I checked my favorite ZOYA nail polishes and app says 9 for talc in them. It is not true, because zoya does not add talc to their products (at least that’s what they claimed – I asked the brand directly). Also, some other ingredients has been added to zoya chart in think dirty app, so just letting you know – check after scanning product if the ingredient list is the same in the app and on product before you judge the toxicity. Anyway, I still think that app is useful, since it shows you most of the brand’s correct ingredients list.
    Look at my screens bellow. You may also be quite shocked how some ‘natural’ brands are 9 on the scale just because they added toxic fragrance to the product to smell nice, and ruined whole formulation by that… Very disappointing, but true story.

     

    Only one from these brands is safe to use: Pacifica. St Ives, Kirkland, Almay and Guerlain… you know what I did with them  >>> bye cancer!
  • Research brands that are truly organic and safe. Check if the ingredients are USDA certified! Other ‘certifications’ or vegan labels do not really matter – bran may have bought it. Check out my post for more.
    I really did not realize that there are so many amazing and natural brands available in decent prices. I always post the best products on my instagram account, so you’re more than welcome to check them out!
  • Ask for samples. There’s nothing wrong in asking for samples. If you’re one of those lucky ones who has Whole Foods or other Organic Market around your neighborhood, go and get samples. If not, there are so many brands offering free (or very cheap) samples on their websites.
    Check out for makeup: 14ecosmetics, alimapure, integritybotanicals
    Mapleholistics for shampoos, conditioners and other body care products.
    You can find a really great quality, organic stuff over there! 🙂
  • Check what organic beauty bloggers and clean-living fanatics (like me :D) recommend. Seriously, the brands they follow may be a great choice for you. Be curious, that helped me to find so many brands of which I had no idea before, and now I use them everyday.
  • If you’re not familiar with [toxic] ingredients names, simply research your product ingredients (ulta or particular brand’s web), copy them and go to website like cosdna. Paste list, click analyze and… there you go! From 1 to 9, how toxic your cosmetics are? I love that web, because I have acne prone skin and this shows me how comedogenic (pore clogging) any product is for my skin! I avoid ones over 4 points and … I do not have acne anymore.

Not as difficult as it seems

Many people including some of my friends and family are afraid that excluding silicones from their shampoo/hair mask will make their hair dull, or switching from Clinique brand ‘hypoallergenic’ (oho!) foundation won’t be good for their skin. I said that before and I’ll repeat myself – silicones in hair products do not treat your hair condition, they only make them look shiny, that’s it. Foundations – same story. Silicones makes skin look smooth, but they clog pores and cause blackeads. There are plenty of brands that do not add silicones and offer non-toxic alternatives for makeup like: 100%pure, Pacifica, Vapour Beauty, Jane Iredale, Au Naturale and I could point out many more…

It may sound complicated, but it is really not. Just avoid stores like Sephora or popular Drugstore’s brands and try to go to Whole Foods or other organic Store and if not, order online. I did that some time ago and I won’t ever go back to what I used, because these products are not worth it. I use organic and I am aware of what I put on my skin. Skin represents you, so isn’t it worth it?

 

Cruelty free, organic cosmetics or marketing creations? Do not be deceived.

It’s sad to say, but nowadays it is really hard to find a legit brand that does not play with words: organic, vegan and natural in their marketing campaign just for sales growth. There are brands on the market that claim being organic, but when you look closer, the ingredients they use in formulations are toxic (or at least VERY controversial) for your skin. Some brands also claim they are cruelty free (not tested on animals), but it is not completely clear if their products are cruelty free or not: for instance they still sell cosmetics in China, where skin care products testing on animals  is required by the law.

Organic… package

I don’t know how about you, but I find this very disappointing: every time I research a product that seems to meet my expectations according to the label and producer’s promises (+ it doesn’t contain harmful ingredients which I just do not tolerate), it is not cruelty free or it contains silicones, which aren’t considered as toxic by the law, but I do not think they are the best for your skin either. How to recognize real, 100% organic products? You’ll find the response few paragraphs bellow, but first let me explain why I do not think silicones should be considered organic or safe at all.

Why are silicones not the best choice?

First of all, I must emphasize that generally silicones are considered as low hazard for your skin which means “safe”. There is no prove that they cause cancer. However, when used daily, they may accumulate in your body and this is not good news. Also some of them, like siloxanes, according to Health Canada are harmful for the environment. Now, let’s say your cream or lotion contains harmful for environment ingredients and you spread them over your body, and according to most sources they are safe for your skin, but not safe for the environment… Not sure how you feel about it, but I am not willing to experiment on my skin.make-up-1209798_1920
Nowadays silicones become the new normal in most of beauty formulations and you can find them almost everywhere: in skincare products, foundations, primers or even shampoos and hair conditioners. It is also hard to detect them, because they are hidden under many names. You can still do it though: simply read the ingredients list and if the label says any of the words that end:
  • -cone,
  • -siloxane,
  • -conol,
don’t buy or at least reconsider buying such a product.
Examples of silicones: dimethicone, methicone, polydimethylsiloxane, dimethiconol. If you start checking your cosmetics you may be surprised how many of these names you will find. Do not worry if the majority of the bottles on your bathroom shelves contains silicones – it is always hard to start. Eliminate these cosmetics and little by little replace them with a truly organic, natural brands. Soon, your shelves will be full of organic and safe products.

Both sides have a point

There are diverse opinions and I know some people love the layer of silicone on their skin or hair, because it makes skin & hair look smoother. Honestly – and that’s the thing! – the skin or hair only LOOK smoother. Silicones work outwardly and the layer which they built on the surface does not improve condition of your skin or hair, it only builds a water resistant seal on the surface: this is why you struggle to wash off your make up at the end of the day, this is why your hair seems to be very shiny after washing, but oily at the end of the day. And yes, I must admit that silicone makes your hair smooth and good looking, your foundation application smoother, but these things won’t last forever, not even long – just until next hair or face wash. Here is the question: do you want your skin/hair to look better outwardly only or to look and feel better even without layers of makeup or cream on it?

Deceived by marketing campaigns

Here it comes: the hardest part of this post. It basically reveals all the lies we all are fed by. How does it work? You go to the store, choose a nice, green box that says “organic” and you’re probably happy, because you have just switched to natural beauty products. I am sorry to say that, but it may not be true.
Have you asked yourself what big “mother company” owns the “organic” or cruelty free brand you’ve just bought? If the brand is owned by a big corporation, there is a huge chance that the product is not certified organic at all, which means – you have bought campaign and package and nicely designed label, my friend.

Distinguish organic from fake organic

You already know you should be alerted if willing to buy real, organic cosmetics. How to detect pseudo organic products? I always look for a natural, certified ingredients plus I do not want to support any animal testing, so before I buy anything new, I am checking if the brand is owned by a big company such as L’oreal. They not only use toxic ingredients or at least suspicious, but also test on animals (there’s no doubt about it). Another well known corporation Estee Lauder, sells in China where testing on animals is required by law. This is why I do not buy brands which logo you’ll see bellow.
In general there may be a few exceptions when the brand confirms not selling a particular product line in China, however, if I can find other brands which are certified organic, why should I even consider buying the ones that big companies with suspicious policy owns? I’d rather invest in a better, truly organic brands. 
loreal
source: businessinsider.com
If you really need to buy products from L’oreal or Estee Lauder, but at least looking for better ingredients or cruelty free one, go to the company website and check what the brand says. Like in the case of Too Faced, vegan, cruelty-free brand which now belongs to Estee Lauder – they still have some (not all!) 100% cruelty-free and vegan products available, featured online. If there is the slightest chance that Too Faced sales will grow more than the other non cruelty free brands owned by E.L., maybe the whole company will finally change the policy? This would be a huge step since Estee Lauder owns so many brands:
estee lauder
Source: businessinsider.com
As you see the list is long. Also in some cases, not only the campaign is deceiving, but also the name or brand appearance: green bottles, plants in logo etc.

Organic, but not truly organic

If you still think that if the product label says “organic” it surely is, keep reading. Let’s take brand named Origins with two trees in logo – seems organic, brand assures that they are organic, but even though they made the formulas lighter and more natural I still have some doubts that the products are clean. Most of the formulas seem good (natural oils based), but many products contain silicones and controversial geraniol which is known allergen and toxicant. It has been banned in the European Union (!) and is on the list of restricted fragrances due to the fact that it is known to cause skin and lung irritation. Geraniol is naturally derived fragrance, but still may cause some irritation, so how can the cosmetic still be called natural? As for me, natural’s brand ingredients shouldn’t be questionable at all.
plantscriptionI gave Origins second chance. Right now I am looking for an organic foundation in a decent price, so I went to this category on their website and I found bestseller – Stay Tuned Balancing Face Makeup.
s-l300
origins.com
Neat, green package – nice! List of ingredients? So long. Contains geranium again, and some comedogenic ingredients (pore clogging) silicones: dimethicone, polethylene (which is…the most common plastic!). I do not think this combination will “balance” your skin like producer says. Instead, it may cause more breakouts for sensitive skin. I am not saying all of these ingredients will cause disaster on your skin, but they are more likely to make your skin allergic or irritated, than balanced. This is not natural at all. Also for prices that Origins offers: serum 77$, foundation 26,50$, you can find much better quality, really organic and 100% cruelty free products with no silicones, I assure you.
Another example of marketing misleading may be Pureology hair cosmetics brand. The name “pure” brings high hopes, but since the brand is owned by L’Oreal, products are not certified organic by USDA. Not all of Pureology shampoos are composed of all natural ingredients. Some lines contain Methylisothiazolinone preservative which has been associated with allergic reactions. Lab studies on the brain cells of mammals also suggest that methylisothiazolinone may be neurotoxic. I cannot tell you if the amount of this ingredient in Pureology shampoo is so harmful or not, but I do not understand why even add this ingredient to a product which is suppose to be “clean” and “pure”?
As you can see organic in this cases is more like a marketing image the brand have created. Sadly, there are thousands cases like that. I understand that some of you do not have enough time to check them all, so this is why I wrote this post – to make it a little bit easier for you and to show you that maybe you’ve been a victim of a ‘green’ marketing campaign.

Distinguish organic from non organic brands

To sum up, stores are full of the fake organic brands. What you can do to protect yourself from lies:
  • Pay attention to the labels and if brand is USDA certified: USDA Organic Certification is the ONLY standardized, government-regulated system that exists to ensure the safety of products we put on our bodies. Other certifications or consumer’s prizes labels are not such important (most of them the company can actually purchase). If the brand is not certified yet (it may be awaiting) check if the ingredients they use are. USDA certified brands must contain only certified ingredients.
  • Find 3-4 certified brands and stick to their products. You can always visit my instagram profile for pictures and mini reviews of my favorite, organic cosmetics and green beauty products.
Also, very soon I will have a free sample & product surprise for you. Stay tuned!
If you liked this post, do not hesitate to share it with your friends on Facebook. I feel like so many people have a good intentions of buying organic products, but they just do not know how to recognize the real ones in this cruel world. Raise awareness of natural ingredients.